My online store is located at www.allyspb.com . I cannot figure out why I am not doing more business. I get an average of 30 unique visitors per day. I have compared my store to others like it and feel it is comparable if not better.

How can I increase traffic to my site (i.e. getting it ranked higher, best places to advertise, etc)?

Also, any critiques of my site would be appreciated as well.

Again it is located at www.allyspb.com

Thanks for the help!